Cookie Policy (EU)
This cookie policy was last updated on 7 September 2026 and applies to visitors in the European Economic Area (EEA), the United Kingdom and Switzerland.
1. What are cookies?
A cookie is a small text file that a website asks your browser to store on your device. It lets the site recognise your browser on the next page view – for example to remember the language you chose or the consent you gave. Other techniques with the same purpose (such as localStorage) are covered by this policy too and, for simplicity, are also called cookies here.
2. The cookies we use
2.1 Necessary cookies
These are required for the site to work and to remember your choices. They do not require consent.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
| pll_language | konvertera.nu | Remembers the language (Swedish or English) you chose. | 1 year |
| wordpress_test_cookie, wp-settings-* | konvertera.nu | Technical function of the WordPress publishing system. Normally set only for logged-in editors. | Session / 1 year |
| comment_author_* | konvertera.nu | Stores your name and e-mail if you choose so when leaving a comment. | 1 year |
| FCCDCF, FCNEC | Google (consent message) | Stores the choice you made in the consent message, so you are not asked again on every visit. | 13 months |
2.2 Statistics
We use Google Analytics 4, loaded through Google Tag Manager, to understand which pages are used and how the converters perform. The statistics are aggregated; we do not use them to identify individual visitors. Google Analytics 4 does not store full IP addresses.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors with a random ID. | 2 years |
| _ga_* | Google Analytics | Keeps the page views of one visit together. | 2 years |
Read more in Google’s privacy policy. You can block Google Analytics in any browser with Google’s opt-out add-on.
2.3 Advertising
The site is funded by advertising from Google AdSense. How the ads are selected depends on what you answer in the consent message shown on your first visit:
- If you consent, Google and its advertising partners may set cookies to show personalised ads, measure ad views and build an interest profile. You can see which partners under “Manage options” and “List of partners” in the consent message.
- If you do not consent, limited ads are shown instead, selected from the page’s content and coarse location, without profiling cookies.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
| __gads, __gpi, __eoi | Google (googlesyndication.com, google.com) | Serving and measuring ads; frequency capping. Personalisation only with your consent. | 13 months |
| test_cookie | Google (doubleclick.net) | Checks whether the browser accepts cookies. | 15 minutes |
| IDE | Google (doubleclick.net) | Personalised ads and measurement. Only with your consent. | 13 months |
Read more about how Google uses information from sites that use its services and about Google’s advertising cookies. You can also control personalisation in Google’s ad settings.
3. Consent – and how to change your mind
On your first visit a consent message from Google is shown. Google is a certified consent management platform under the IAB Transparency & Consent Framework. There you can consent, decline, or choose in detail which purposes and partners you accept. Your choice is stored for 13 months.
You can change or withdraw your consent at any time via the Privacy and cookie settings link at the bottom of every page. It is as easy as giving consent. You can also delete or block cookies in your browser settings; the converters work without cookies, but your language choice and your consent choice will then not be remembered.
4. Your rights
Under the General Data Protection Regulation (GDPR) you have the right to access, rectify, erase and restrict the processing of your personal data, to object to the processing, and to receive your data (data portability). Where you have given consent, you have the right to withdraw it. You also have the right to lodge a complaint with a supervisory authority; in Sweden that is the Swedish Authority for Privacy Protection (IMY). How we otherwise process personal data is described in our privacy policy.
5. Contact
Questions about cookies and personal data: Mats Bergsten, via the contact page